A young apiarist has come up with a patronage initiative which supports engagement and provides supporters with a dozen kilos of honey a year.
Laëtitia Hermier – from the small town of Noyer-en-Ouche in Normandy, northwestern France – started beekeeping in 2019 when her dad decided to withdraw after many years in apiculture.
The 25-year-old sells her honey on a fortnightly market in the nearby town of La Ferrière-sur-Risle.
Now Laëtitia has established a project which encourages local companies and individuals to cooperate with her for the sake of biodiversity.
Those getting involved are asked to annually contribute EUR 750 (GBP 640). In return, they receive between 10 and 12 kilogrammes of honey each year.
Laëtitia – whose “Le P’tit Rucher” apiary can be found on Facebook – uses the money to buy equipment and ensure pest control at the hives.
She told the L’Eveil Normand magazine: “Everyone who signs up helps to increase the bee population and protect biodiversity.”
With a smile on her face, Laëtitia added: “And they support a passionate local apiarist.”