Fairs Are ‘Exhausting But Effective’, Eurobee Participant Says

Thomas Hochwarter
January 29, 2024
Focus / News
2 mins read

A beekeeper from the Black Forest has underlined the advantages of participating in a fair.

Stefan Krumm from the town of Bühl hired a stall at the Eurobee 2023 in Friedrichshafen, Baden-Württemberg.

Exhibitor Stefan Krumm takes stock on Sunday: lots of visitors and a great atmosphere, undated. Around 7,000 people attended the Eurobee 2023 in Friedrichshafen, a city at Lake Constance, Baden-Wrttemberg, Germany around 2,000 more than in the previous year. (German Professional and Commercial Beekeepers Association/Janine Fritsch, NewsX/Bee)

Reflecting on the event, the head of the Cum Natura apiary said: “It was more than worth it. Fairs are always exhausting, but they are more effective than any other marketing initiatives.”

Stefan, who has participated in German beekeeping conferences and fairs for many years, said he appreciated the event organisers’ decision to relocate from a smaller venue in Donaueschingen to the fairground in Friedrichshafen a few years ago.

He explained: “We have got more space here. It is also better as far as logistics issues are regarded.”

Around 7,000 people attended the Eurobee 2023 in Friedrichshafen, a city at Lake Constance, Baden-Wrttemberg, Germany, around 2,000 more than in the previous year. China is the leading producer of honey in the world, followed by the European Union’s 27 member states. (German Professional and Commercial Beekeepers Association/Janine Fritsch, NewsX/Bee)

Highly frequented: Honey brought in was analyzed in the mobile honey laboratory. Organisers of a fair about beekeeping have drawn a positive review as the event in southwestern Germany welcomed significantly more visitors than in the previous year. (German Professional and Commercial Beekeepers Association/Janine Fritsch, NewsX/Bee)

Around 7,000 people attended the fair, according to its organisers at the German Union of Professional Beekeepers.

More than 130 companies presented their products at the event which also included platform discussions and workshops about topics such as the Varroa destructor mite and climate change.