A popular children’s magazine has dedicated its new edition to honeybees to emphasise their important role in the environment.
The April issue of Medizini – a free monthly publication available at pharmacies all over Germany and Austria – features a wide range of information on the busy insects’ roles and responsibilities.
The publication’s target readership of kids between five and 12 learn about honeybees’ impressive foraging scope, their fascinating communication and how to support them.
Chief editor Harald Lorenz said his team wanted to portray the “short but profoundly astonishing life” of honeybees.
Harald argued: “Only if we are capable to understand, we can appreciate. And we want to protect what we appreciate. That is why we opted for this exciting topic.”
Medizini – which has a monthly circulation of more than 1.17 million copies – was created by Wort & Bild Verlag, a publishing house headquartered in Baierbrunn, south of Munich, Bavaria. Its first edition was released in 1974.
Bees are indispensable pollinators. Their activity is of great importance for local ecosystems and agricultural food production.
Their annual global economic impact reportedly exceeds USD 100 billion (EUR 92 billion, GBP 80 billion).